PUMABrings Sport and Style to the Next Level With the Fierce

The brand launches latest campaign featuring new footwear style offering with Kylie Jenner

Sports brand PUMA unveiled today its latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. Entrepreneur and style icon, Kylie Jenner
headlines the campaign along with other PUMA ambassadors which launches April 1, 2016.

The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The unexpected designs have a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. The style will take you to and from your latest training class while taking your look to the next level.

“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”

The Fierce campaign was photographed by Lauren Dukoff and launches on April 1, 2016. It will be seen in a variety of mediums around the globe including print, digital, and out of home. In addition, the campaign will have many social components including a program which invites consumers to participate and show how they style the Fierce and are inspired by women like Kylie. Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.

The PUMA Fierce will be available in four colors in Malaysia starting April 2016, with additional colors dropping throughout 2016. The Fierce will retail for RM 429 and be available at PUMA Stores in KLCC, Pavilion and Sunway Pyramid and also via PUMA.com.

To learn more about the Fierce go to www.puma.com, to take part in the Fierce
Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.

MAKE WAY WITH AN AMAZING ESSENCE FOR YOUR SKIN!

 Pure Beauty launches its latest addition to the stable with the introduction of First Intense Treatment Essence exclusively at Watsons.

Pure Beauty’s First Intense Treatment Essence contains 95.3% of Galatomyces, an enrich fermented yeast concentrate containing amino acid, vitamin and enzyme and also enrich with Bulgarian Rose for hydrating purposes.

The exclusive launch was held in partnership with CLEO, Malaysia’s leading young women’s magazine at the magnificent WOLO Penthouse in Bukit Bintang and was also attended by Caryn Loh, Chief Operating Officer, Watsons Malaysia, Danny Hoh, Head of Marketing, Watsons Malaysia, Claudia Low, Editor, CLEO and Dato Kee Hua Chee, Writer, Influencer and Watsons Celebrity Friend.

“We call it the Amazing Essence. It is created with latest Korean technology in combination with
the finest natural ingredients. We are proud to bring to our customers the luxury of skin care with an affordable price, said Danny.

“The introduction of First Intense Treatment Essence by Pure Beauty is our commitment to continue to provide our valued customers innovative products at the store. As one of our leading exclusive brand, we are confident it will continue to taste success and popularity amongst consumers,” said Caryn.

Amber Chia, Malaysia’s top model, entrepreneur and Watsons Celebrity Friend was also present and shared her personal testimonial with members of the media and blogger’s community.

“After a week of consistent use, my skin now feels more fresh and supple. The First Intense Treatment Essence really plumps up my skin and soothes it and my skin feels great and looks healthy. It works wonders around the eye area too. I’ve notice fewer lines and dark circles,” Amber explained.


Malaysian YouTube sensation, Charis Ow also came up to share on her experience using the essence, “I take extra care of my skin because I travel frequent. And I could spot the difference after applying The First Intense Treatment Essence as it improves hydration to my skin.”


This treatment essence turns dull skin to luminous and clear skin within two weeks and the development of this product is inspired by the Korean everyday beauty must-do. The First Treatment Essence is being applied to the skin as the first step after using the cleanser and followed by the rest of the skin care regime repeated twice daily. The usage of First Intense Treatment Essence also comes with other benefits such as reducing fine lines, minimizing the appearance of pores, more hydrated skin, even out skin tone, smoother and soft to touch.

Pure Beauty is a brand developed and made in Korea with the promise of using the best of natural ingredients supported with the latest science & technology. First Intense Treatment Essence is available at all Watsons nationwide with selling price of RM119.90.

LUCOZADE SPORT™ BRINGS ENHANCED HYDRATION, FUELLING PERFORMANCE OF MALAYSIAN SPORTS ENTHUSIASTS

UK’s No 1 Sports Drink Now Available in Malaysia; Hydrates More than 8,000 Racers as Official Supplier of the Reebok Spartan Race

KUALA LUMPUR, 21 March 2016 – The No.1 isotonic drink in the United Kingdom (UK), Lucozade Sport™, brings enhanced hydration to fuel better performance among Malaysians! Sports enthusiasts across the country can now experience the next level in sports drinks with a proven formula of electrolytes and carbohydrates!

In line with the clarion call from the Ministry of Youth & Sports for Malaysians to adopt healthy lifestyles in order to become a sporting nation, Lucozade Sport™ recently announced its partnership as the Official Supplier of The Reebok Spartan Race Malaysia. The Malaysian edition of the World’s Best Obstacle Race took place yesterday at Canary Garden, Klang with more than 8,000 participants battling 20+ obstacles over a distance of 13km+ to obtain the coveted Spartan Finisher medal.

“We are proud to be part of this exciting ultra-active event that Malaysians are engaging in these days beyond marathons, dualthons and triathlons,” said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM). “Lucozade Sport™ provides liquid fuel for athletes to perform stronger, faster, and longer as it does not merely rehydrate but also replaces lost electrolytes and carbohydrates to maintain endurance and performance in prolonged exercise and intensive workouts. We look forward to bringing this trusted isotonic drink to many more sports enthusiasts in Malaysia this year and in the years to come.”

Marcus Luer, Founder and Group CEO of Total Sports Asia (TSA) said: “We are delighted to have Lucozade Sport™ as the Official Supplier of the Reebok Spartan Race Malaysia. We always advise Spartans to have good hydration while racing, and Lucozade Sport™ definitely helps achieve this goal.”

 Lucozade Sport™ boasts world-class athletes as ambassadors, with football superstar Steven Gerrard among them. In addition, Lucozade Sport™ is the official sports drink partner for the England Football Association, England Rugby Team and Scottish Rugby Union, as well as renowned sporting events like the London Marathon and the Great Run Series.

 To achieve its goal to engage with more athletes across Malaysia, Lucozade Sport™ has been actively bringing its scientifically-proven formulation to runners at popular events. Thus far in 2016, these include Compressport Trail Run, Twincity Marathon and Malaysia Women Marathon, with many more to come. Look out for the Lucozade Sport™ teams at a sports event near you, or visit www.lucozadesport.com  or www.youtube.com/lucozade for more information.

  

About Lucozade™

The Lucozade™ brand was developed in 1927 by the chemist William Owen. Lucozade Sport™ was developed in the 1980’s. First launched in 1987, Lucozade Sport™ Orange is the No, 1 sports drink in the United Kingdom. Formulated based on scientific evidence, Lucozade Sport™ Orange is endorsed by sportsmen and global sports associations and a trusted sponsor for sports events around the world. Additionally, The Lucozade Sport Science Academy helped to further develop the area of sports nutrition, share expertise and help improve performance. This has enabled us to provide a performance edge to all sports and exercise participants, no matter what their level.

About Suntory Beverage & Food

Suntory Beverage & Food Ltd (SBF) is a leading global soft drink company, headquartered in Japan and listed on the Tokyo Stock Exchange, with an integrated platform across five key regions: Japan, Europe, Oceania Southeast Asia and the Americas. SBF has an extensive line-up of products and in 2012 was the number four supplier of soft drinks globally and second in Japan. SBF’s vision is to be the leading global soft drink company recognized for its premium and unique brands.  

PUMA REUNITES WITH MONKEY TIME JAPAN FOR THE BLAZE OF GLORY “SECULAR CHANGE”

Herzogenaurach, Germany (6 th February, 2016)–Off the back of the success of their first collaboration with the Disc Blaze “Orca”, Global Sports Brand PUMA and Japanese streetwear connoisseur ‘monkey time’ hit it off again with a plush adaptation of the perennial running classic, the Blaze of Glory.

Dubbed “Secular Change” that stands for the changing seasons, the Blaze of Glory’s toe and opening in-step are crafted in tanned leather that naturally changes its patina over time. Perforated leather in tonal colour make up the rest of the upper, finished with black and white colour- blocking on the heel, all sitting atop a well-cushioned Trinomic midsole. The PUMA x Monkey Time Blaze of Glory is now available at Sole What for RM610.

THOMAS BRUINS AND EMMA POOLEY WINS POWERMAN ASIA DUATHLON CHAMPIONSHIPS 2016

2,645 Participants Breaks Malaysia Book of Records

and Powerman’s International Participation Record

Thomas Bruins takes hold position in world’s largest Powerman duathlon.

Emma Pooley finishes strong ahead of Rio Olympics 2016.

Powerman Asia Duathlon Championships 2016 officially breaks record in Malaysia Book of Records for ‘Largest Participation of Duathlon Championship’.

Emma Pooley triumphs at the Powerman Elite Female category

Thomas Bruins crowned winner of the Powerman Elite Male category

Putrajaya, 6 March 2016 –After an intense race, Thomas Bruins completed the race in 2:35:53 to be crowned the winner of the Powerman Asia Duathlon Championships – Malaysia 2016. This was followed by Filipino John Leerams Chicano, 2:39:19 and Frenchman Gael Le Bellec, 2:40:42 as the first and second runner up respectively. United Kingdom’s Emma Pooley came in first in the female elite category with a total completion time of 2:57:27, followed by Airi Sawada, Japan, and Mirasol Abad, The Philippines, who have completed the race in 3:13:40 and 3:15:40 respectively.

E-Plus Global Sdn Bhd broke the Malaysia Book of records for the ‘Largest Participation of Duathlon Championships’ in Malaysia. The organiser has also achieved record number of participation amongst Powerman championships worldwide.

“We are extremely pleased to have met our target of 2,645 participants and delivered an incredible race”, said Andrew Ching, CEO of E-Plus Global Sdn Bhd. “While initial participant feedback has been positive, we will continue to fine tune operations and planning to make 2017 even more successful.”

Powerman Asia Duathlon Championship complete either a 10km Run, 60km Cycle, 10km Run or 5km Run, 30km Cycle, 5km Run in one of four categories: Powerman Classic, Powerman Short, Powerman Classic Relay and Powerman Short Relay. “Physical and mental endurance is the key to completing the race,” he added.

Bruins, winner of the Powerman Asia Duathlon Championship Series 2016 Powerman Classic category, commented about the challenging weather in Putrajaya. “Powerman is a true personal challenge and a test of mental strength. The heat makes this course one of the most challenging worldwide and I am pleased to finish the race in such good time. I look forward to training hard and posting an even better time next year.” He is currently ranked 14 in the Powerman World Rankings.

John Raadschelders, President of the International Powerman Association, also advises new and upcoming duathletes to pursue their passion through consistent training. “Pushing your limits is never easy, but the feeling of achievement is incredible,” said John.

He added that Powerman will continue to provide a vital platform to nurture more duathletes worldwide. “This extended partnership with Malaysia is the result of global transformation and perception that anyone can be a duathlon champion via consistent training and perseverance.”

Datuk Zulkefli Hj Sharif, the Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB) is confident that Malaysia will continue its transformation journey to become an international sports hub of excellence at an accelerated pace.

“Participants from 39 nationalities gathered today to form the largest Powerman gathering in the world. With a growing number of internationally renowned sporting events hosted here, Malaysia is looking towards sports as one of its major attraction tool for both international and domestic tourism,” he said.

He added that Malaysia Major Events (MME), a division of MyCEB, under the Ministry of Tourism and Culture, will continue to work hard through strategic partnerships to ensure Malaysia remains on the global map as the event venue of choice for sports, arts, lifestyle and entertainment events in Asia.

The Powerman Asia Duathlon Championships is organised by E-Plus Global Sdn Bhd, supported by Ministry of Tourism and Culture Malaysia, Malaysia Major Events, Malaysia Truly Asia, Compressport, Dorsett Hospitality International Putrajaya, Putrajaya Marriott Hotel, Spacebib, Train Live Compete, RunSociety, ImCyclist.com, VOLT Bicycle, Suunto, Rudy Project, Shinjiru, iM4U, Phiten, Pro-Tec Athletics, Running Malaysia Magazine and Cycling Malaysia Magazine.

For more information and announcements, follow us on our Facebook at Powerman Asia Duathlon Championships – Malaysia and website at www.powermanmalaysia.com.

Event gallery available at:

https://www.dropbox.com/sh/xpjgcc44nwr28k8/AAAL_T0LkDzBqbqXN-YitEUSa?dl=0

Full race results available at:

http://runnersunite.racetecresults.com/Results.aspx?CId=16634&RId=39&EId=1

FENTY PUMA BY RIHANNA

Global sports brand, PUMA, launched FENTY PUMA BY RIHANNA collection at the recent New York Fashion Week. Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill. Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.