LUCOZADE SPORT™ BRINGS ENHANCED HYDRATION, FUELLING PERFORMANCE OF MALAYSIAN SPORTS ENTHUSIASTS

UK’s No 1 Sports Drink Now Available in Malaysia; Hydrates More than 8,000 Racers as Official Supplier of the Reebok Spartan Race

KUALA LUMPUR, 21 March 2016 – The No.1 isotonic drink in the United Kingdom (UK), Lucozade Sport™, brings enhanced hydration to fuel better performance among Malaysians! Sports enthusiasts across the country can now experience the next level in sports drinks with a proven formula of electrolytes and carbohydrates!

In line with the clarion call from the Ministry of Youth & Sports for Malaysians to adopt healthy lifestyles in order to become a sporting nation, Lucozade Sport™ recently announced its partnership as the Official Supplier of The Reebok Spartan Race Malaysia. The Malaysian edition of the World’s Best Obstacle Race took place yesterday at Canary Garden, Klang with more than 8,000 participants battling 20+ obstacles over a distance of 13km+ to obtain the coveted Spartan Finisher medal.

“We are proud to be part of this exciting ultra-active event that Malaysians are engaging in these days beyond marathons, dualthons and triathlons,” said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM). “Lucozade Sport™ provides liquid fuel for athletes to perform stronger, faster, and longer as it does not merely rehydrate but also replaces lost electrolytes and carbohydrates to maintain endurance and performance in prolonged exercise and intensive workouts. We look forward to bringing this trusted isotonic drink to many more sports enthusiasts in Malaysia this year and in the years to come.”

Marcus Luer, Founder and Group CEO of Total Sports Asia (TSA) said: “We are delighted to have Lucozade Sport™ as the Official Supplier of the Reebok Spartan Race Malaysia. We always advise Spartans to have good hydration while racing, and Lucozade Sport™ definitely helps achieve this goal.”

 Lucozade Sport™ boasts world-class athletes as ambassadors, with football superstar Steven Gerrard among them. In addition, Lucozade Sport™ is the official sports drink partner for the England Football Association, England Rugby Team and Scottish Rugby Union, as well as renowned sporting events like the London Marathon and the Great Run Series.

 To achieve its goal to engage with more athletes across Malaysia, Lucozade Sport™ has been actively bringing its scientifically-proven formulation to runners at popular events. Thus far in 2016, these include Compressport Trail Run, Twincity Marathon and Malaysia Women Marathon, with many more to come. Look out for the Lucozade Sport™ teams at a sports event near you, or visit www.lucozadesport.com  or www.youtube.com/lucozade for more information.

  

About Lucozade™

The Lucozade™ brand was developed in 1927 by the chemist William Owen. Lucozade Sport™ was developed in the 1980’s. First launched in 1987, Lucozade Sport™ Orange is the No, 1 sports drink in the United Kingdom. Formulated based on scientific evidence, Lucozade Sport™ Orange is endorsed by sportsmen and global sports associations and a trusted sponsor for sports events around the world. Additionally, The Lucozade Sport Science Academy helped to further develop the area of sports nutrition, share expertise and help improve performance. This has enabled us to provide a performance edge to all sports and exercise participants, no matter what their level.

About Suntory Beverage & Food

Suntory Beverage & Food Ltd (SBF) is a leading global soft drink company, headquartered in Japan and listed on the Tokyo Stock Exchange, with an integrated platform across five key regions: Japan, Europe, Oceania Southeast Asia and the Americas. SBF has an extensive line-up of products and in 2012 was the number four supplier of soft drinks globally and second in Japan. SBF’s vision is to be the leading global soft drink company recognized for its premium and unique brands.