IGNITE THE RUNNER IN YOU AT THE PUMA NIGHT RUN 2016

Night Run is back with a roar inspiring runners to push their own boundaries and achieve personal bests

Kuala Lumpur, March 29, 2016 – PUMA is all set to flag off the third edition of its PUMA Night Run Malaysia at the Dataran Kemerdekaan Shah Alam, Selangor on 20 August 2016. With 10,000 slots available for registration, this will be PUMA Malaysia’s biggest Night Run event to date. 

2016 also marks the first year in which the Night Run will be held at Dataran Kemerdekaan Shah Alam instead of Setia Alam, where it was organised in the past. Philippe Le-Bretton, General Manager, South East Asia said “We're excited to bring back a bigger and better night run to Malaysia this year. As we enter the third series of our Night Run here, we want to give even more inspired Malaysian runners an opportunity to cross their own personal line and enjoy the run whether they are experienced athletes or beginners”. 

The stakes are also higher this year, as there are RM12, 000 worth of prizes to be given away. The top finishers of the men and women categories will each receive RM2, 500 worth of PUMA vouchers, while second-placed runners in both categories will receive RM2, 000 worth of PUMA vouchers. Third-placed runners in both categories will each receive RM1500 worth of PUMA vouchers. PUMA Malaysia Running Club’s Pacer, Victor Chong is no stranger to the running scene in Malaysia and having participated in both the Puma Night Runs in 2014 and 2015, he is eagerly looking forward to make it his hat trick run this year.

“The PUMA Night Run is a platform for runners of all walks of life and different levels of experience. Whether you’re a serious runner or trying out your first run, the infusion of various people, colours, and performances against the backdrop of the city guarantees a one-of-a kind experience”.  

The entry fee for the PUMA Night Run Malaysia 2016 is set at RM85 (inclusive of GST). Upon successful registration, all participants would receive the PUMA Race Kit which comprises a PUMA Night Run tee, PUMA towel, PUMA shoe bag, finisher’s medal (to be given after the race) and other sponsored freebies.

Registrations for the PUMA Night Run begin on the 1 April 2016 via www.pumanightrun.com.my. Registration is limited to 10,000 runners and closes on 31 July 2016. 

PUMABrings Sport and Style to the Next Level With the Fierce

The brand launches latest campaign featuring new footwear style offering with Kylie Jenner

Sports brand PUMA unveiled today its latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. Entrepreneur and style icon, Kylie Jenner
headlines the campaign along with other PUMA ambassadors which launches April 1, 2016.

The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The unexpected designs have a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. The style will take you to and from your latest training class while taking your look to the next level.

“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”

The Fierce campaign was photographed by Lauren Dukoff and launches on April 1, 2016. It will be seen in a variety of mediums around the globe including print, digital, and out of home. In addition, the campaign will have many social components including a program which invites consumers to participate and show how they style the Fierce and are inspired by women like Kylie. Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.

The PUMA Fierce will be available in four colors in Malaysia starting April 2016, with additional colors dropping throughout 2016. The Fierce will retail for RM 429 and be available at PUMA Stores in KLCC, Pavilion and Sunway Pyramid and also via PUMA.com.

To learn more about the Fierce go to www.puma.com, to take part in the Fierce
Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.