Esquire, Singapore’s multiple award-winning men’s magazine, today announced that the title’s new website, esq.sg, has officially launched as the digital extension of the brand.
Leveraging the skill and expertise of Esquire Singapore’s editorial team and combined with Esquire’s expert contributors based around the globe, esq.sg will publish daily features on style, watches, entertainment, women and all things for men at their best in the engaging and immersive manner that the magazine is famous for.
Built on a responsive design and a user interface that is highly visual and optimized for desktop, mobile and tablet devices, esq.sg has been built for the user who wants to access Esquire’s content anywhere, anytime and on any device.
“esquiresingapore.com really was a bit of a mouthful, wasn’t it?” Said Zul Andra, Esquire’s Editor-in-chief. “With esq.sg, we are speaking to a mobile generation that want quality content on what makes a man great. And they want it now.”
“With content posted and shared every day, esq.sg will be the defining voice for the successful and influential man in Singapore. Esquire is now the premier men’s fashion and lifestyle media brand in the country, with a print magazine that has won Asia-wide awards for its editorial, fashion coverage and design, plus now this brilliant multimedia platform. Our presence allows us to deliver even more for our readers and our partners.”
Leading Esquire’s digital efforts is Patrick Chew, former Features Editor at Men’s Folio and Senior Writer at Augustman. “Some say that digital will replace print,” Chew says. “But digital is complementary to our brand, which already thrives in print and through live events. Our readers are active, smart and need to hear from us on the move wherever they are.”
He adds, “Digital, including our responsive website and social channels, is an essential way to deliver content to our readers and hear back from them.
“I'm looking forward to presenting everything that Esquire Singapore stands for—insightful opinions, appreciation for the finer things and an irreverent take on life—in a truly immersive and interactive way.”