TAKING THE LEAD IN HEALTH AND BEAUTY RETAIL INNOVATION

The ribbon cutting ceremony along with Watsons business partners and Watsons Chief Operating Officer, Caryn Loh, (5th from left), Jessica Ng, Chief Customer Officer, Watsons Malaysia (5th from right) & Daniel Looi, Operation Director, Watsons Malaysia (4th from left).

Asia’s leading health and beauty retailer took innovation to greater heights with the introduction of an all new concept store with state of the art facility in Sunway Pyramid store. Watsons Malaysia also introduced the interactive Mobile App and Online store to enhance shopping experience where customers will be the central focus in all functions of the business.

Innovation is greatly associated with Watsons and completing the business cycle offering for its customers, the new concept store, Online store and Mobile App is in line with the company’s promise of putting a smile on every customer’s face.

Caryn Loh, Chief Operating Officer, Watsons Malaysia (Right), giving her speech on the Innovation Launch.

“Our company’s brand DNA focuses on innovation and needs, as it is our utmost priority to enhance our customer’s shopping experience. This year will see the company moving towards innovation and digital transformation to be relevant and meeting the needs of customers today,” said Caryn Loh, Chief Operating Officer in her speech to business partners, members of the media and Watsons blogger’s community.

Guest gathered at the Innovation Launch site.

Watsons Malaysia first took innovation to the forefront when the Watsons VIP Card was introduced in 2009 which was aimed to reward shoppers when shopping at Watsons stores. The Watsons VIP Card instantly became the must have loyalty card by any shopper with its distinctive feature and rewards offering. A milestone achievement was achieved when the Watsons VIP Card introduced the Touch ‘n Go feature, which made the loyalty card more relevant for consumers to shop and travel conveniently at the same time.

Caryn added, “Watsons VIP members are the best customers and we always ensure promotions and campaigns are tailored to suit to meet the needs of our VIP members. We offer smart partnership with more than 100 food and beverage outlets and lifestyle brands made accessible throughout the country.”

To date, Watsons VIP members reaches the 3.8 million mark and growing. And to keep up abreast with technology and the social media trends amongst the customers, Watsons Malaysia is not resting on its laurels but continue to provide a variety of platform to reach to its VIP members.

Group photo with Head Of Department: From Left, Nermin Hodzic, Supply Chain Director, Watsons Malaysia, Kevin Kim, Head of Property, Watsons Malaysia, Danny Hoh, Head of Marketing, Watsons Malaysia, Daniel Looi, Operation Director, Watsons Malaysia, Caryn Loh, Chief Operating Officer, Watsons Malaysia, Jessica Ng, Chief Customer Officer, Watsons Malaysia, Serena Ng, Human Resource Director, Watsons Malaysia, Low Siew Hui, Finance & IT Director, Watsons Malaysia & Chin Oi Mee, Head of Audit & Business Process.

“This year, we are taking a big step in technology advancement to establish our relationship with our VIP members and customers. We unveiled an enhance website that features innovative service including home delivery and Click & Collect where shoppers can pick their desired products from their finger tip, and collect these products at their preferred Watsons store. This service allows customers to shop at their convenience and save time,” explained Caryn further.

Business partners, media and Watsons blogger’s community were also introduced to the all new Watsons Malaysia Mobile App which is available on Google Play Store & Apple App Store.
Caryn added, “The smart phone has become an integral part of our daily lives and everyone feels the need to always be connected. We want to continue to provide our shoppers a seamless, convenient shopping experience and a loyalty card on mobile with the Mobile App.”

The Mobile App is equipped with groundbreaking functions and benefits such as Mobile-Membership which allows members to link their VIP card to their phone, Scan & Buy function and pay with Watsons VIP points using the Mobile App.

Caryn Loh, Chief Operating Officer, Watsons Malaysia (3rd from right), taking a photo with Jessica Ng, Chief Customer Officer, Watsons Malaysia (3rd from left) along with the models on the launch of the new interactive mobile app and online store.

In conjunction with the Mobile App launch, new members get to enjoy rewards up to RM1, 000 when signing up as new Watsons VIP member while existing VIP members will also stand a chance to win prizes worth up to RM10, 000 by shopping via the Mobile App. Shoppers on Mobile App also stand a chance to win a pair of flight ticket to Busan, Korea worth RM6, 036 courtesy from AirAsia X and 10 lucky VIP members can win RM500 reload worth of Touch ‘n Go.

Caryn, Jessica Ng, Chief Customer Officer, Watsons Malaysia and Daniel Looi, Director of Operations, Watsons Malaysia afterwards welcomed all guests to a tour at the all new concept store at Sunway Pyramid store. The store new outlook is showcased prominently with an extensive pharmacy counter and all round make up counter equipped with well trained professionals including beauty advisors, health advisors and make-up artists.

Keeping up with the social media trend, a live update social media wall is also featured at the Sunway Pyramid store which was officially revealed by Watsons blogger’s community.

Visit Watsons Facebook www.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my