Tuesday, 8 December 2015


Guardian Garfield OTG
Garfield fans can rejoice as Guardian Malaysia jog memories with cartoonist Jim Davis’ iconic fat cat, which has been known for its hilarious daily adventures since its debut in 1978.

Before the event proper, we had fun in a carnival environment playing many games that gave us a spin at this wheel of fortune. Unfortunately, I spin many times without winning anything.


The Garfield On-the-Go merchandise redemption programme was launched by Peter Dove, CEO of Guardian Health and Beauty Sdn Bhd at its annual dinner with trade partners today.

When unveiling the programme, he said: “In addition to meeting customers’ evolving needs, Guardian Malaysia continuously looks for creative ways to reward its loyal customers, which consists of Malaysians of all walks of life,”

“The iconic cat Garfield not only brings back fond memories for many adults, it is also much-loved by teenagers and young children. Guardian’s Garfield On-the-Go series of bags and luggage offers something for everyone in the family, lighting up their journey wherever they go,” he added.   
“With Guardian Malaysia, being part of the Dairy Farm family, the largest Pan Asian retailing Group, you can be assured that there is no shortage of confidence and energy towards the business in Malaysia. The commitment and interest to grow the business is strong, and if there is a need for us to invest further in the business, we will. We will strive to maintain our leading position by being the best in the industry and the best retailer that you can work with,” Dove added.

Consumers only need to make a purchase of RM20 to receive one stamp. Once they have collected 20 stamps, they can redeem Garfield merchandises at discounted prices. Consumers can also gain extra stamps by purchasing star-buy items.   

Stamps will be issued at all participating Guardian stores nationwide: 
-       From 19 November 2015 to 29 February 2016 for Peninsular Malaysia
-       From 3 December 2015 to 29 February 2016 for East Malaysia

Once they have collected 20 stamps, consumers can:
-       Redeem a Garfield overnighter at RM29 (retail price RM79);
-       Redeem a Garfield backpack at RM39 (retail price RM99);
-       Redeem a Garfield school trolley bag at RM69 (retail price RM199);
-       Redeem a Garfield 18” wheeled luggage at RM129 (retail price RM399).
Redemption can be made from 19 November 2015 to 14 March 2016.

Consumers can also purchase a set of two multiple usage travel organiser for RM19, with every purchase of RM20. 

That’s not all, consumers can further stand a chance to win a Vespa! All they need to do is purchase RM30 of Guardian corporate brand products and follow Guardian Malaysia’s LINE official account. Nine Vespa scooters, Guardian vouchers, LINE dolls and a host of other prizes are up for grabs so don’t miss out!

For more information, please visit www.guardian.com.my