Thursday, 17 December 2015

IT’S TIME TO GET PINK!

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The color pink has always been the best association to the fairer sex. And here comes a new dimension from Korea’s advanced innovation in skin brightening science for the young women.

Watsons Malaysia is proud to present PINK by Pure Beauty, formulated using the unique combination of PhyotCellTec Alps Rose, Pink Flower Capsule and active natural whitening ingredients which helps to brighten the skin and creates a perfect hydration balance to reveal a naturally bright pinkish fair skin that every young lady wish for.

“We are always in search to provide our customers innovation of products and a variety of choice to choose from at our stores. PINK’s edition to the existing range from Pure Beauty is our continuous commitment to give our customers this variation,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his statement.

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The launch of PINK by Pure Beauty was held at one of the hippest café in Klang Valley, Hello Kitty Gourmet Cafe where a hi-tea reception was held for the blogger’s community. The blogger’s were provided with extensive information through the product sharing and also a professional styling session.

“The formula within PINK is a unique combination of natural whitening ingredients. And this primary ingredients protect the skin damaged from UV rays and also a luminous evenly balanced skin tone,” said Eric Wong, Marketing Manager, Watsons Malaysia during the product briefing.

The usage of PINK’s beauty range is easy to achieve within three steps to a glowing, luminous pinkish radiant skin. The first steps are to moisture and clarify with PINK’s so fresh ESSENCE WATER which applies to all skin type. The next step is to correct and improve where it is recommended to apply the so glow ESSENCE for normal skin and so light DEWY LOTION to dehydration. And lastly to complete the process is to protect and enhance with so smooth PUDDING CREAM and so BLUR CREAM.

“The primary ingredients of PINK by Pure Beauty are Gigawhite, Actiwhite and Niacinamide where it promotes superb whitening effect and collagen and ceramide synthesis for skin protection from UV rays,” continued Eric in his product briefing.

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The blogger’s were also treated to an exclusive session with make-up and styling guru, Stevensunny who went through a demonstration on pre make up skin care regime and followed by a make-up inspired by K-beauty or Korean pop influence. The make-up were treated to such affair as Korea’s leading actress Ji Ha Yoon is the ambassador for PINK by Pure Beauty.



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As part of the engagement with blogger’s, the best dress in pink was awarded to the most outstanding blogger in pink. The lucky blogger received RM100 worth of CRM points into her Watsons VIP card and was given away by Danny and Stevensunny.
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PINK By Pure Beauty product range is now available at all leading Watsons store nationwide.