Global sports brand, PUMA, launched FENTY PUMA BY RIHANNA collection at the recent New York Fashion Week. Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill. Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.
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