Wednesday, 23 March 2016


 Pure Beauty launches its latest addition to the stable with the introduction of First Intense Treatment Essence exclusively at Watsons.

Untitled Pure Beauty’s First Intense Treatment Essence contains 95.3% of Galatomyces, an enrich fermented yeast concentrate containing amino acid, vitamin and enzyme and also enrich with Bulgarian Rose for hydrating purposes.

Untitled The exclusive launch was held in partnership with CLEO, Malaysia’s leading young women’s magazine at the magnificent WOLO Penthouse in Bukit Bintang and was also attended by Caryn Loh, Chief Operating Officer, Watsons Malaysia, Danny Hoh, Head of Marketing, Watsons Malaysia, Claudia Low, Editor, CLEO and Dato Kee Hua Chee, Writer, Influencer and Watsons Celebrity Friend.

“We call it the Amazing Essence. It is created with latest Korean technology in combination with
the finest natural ingredients. We are proud to bring to our customers the luxury of skin care with an affordable price, said Danny.

Untitled “The introduction of First Intense Treatment Essence by Pure Beauty is our commitment to continue to provide our valued customers innovative products at the store. As one of our leading exclusive brand, we are confident it will continue to taste success and popularity amongst consumers,” said Caryn.

7386 Amber Chia, Malaysia’s top model, entrepreneur and Watsons Celebrity Friend was also present and shared her personal testimonial with members of the media and blogger’s community.

“After a week of consistent use, my skin now feels more fresh and supple. The First Intense Treatment Essence really plumps up my skin and soothes it and my skin feels great and looks healthy. It works wonders around the eye area too. I’ve notice fewer lines and dark circles,” Amber explained.

Malaysian YouTube sensation, Charis Ow also came up to share on her experience using the essence, “I take extra care of my skin because I travel frequent. And I could spot the difference after applying The First Intense Treatment Essence as it improves hydration to my skin.”

This treatment essence turns dull skin to luminous and clear skin within two weeks and the development of this product is inspired by the Korean everyday beauty must-do. The First Treatment Essence is being applied to the skin as the first step after using the cleanser and followed by the rest of the skin care regime repeated twice daily. The usage of First Intense Treatment Essence also comes with other benefits such as reducing fine lines, minimizing the appearance of pores, more hydrated skin, even out skin tone, smoother and soft to touch.

Pure Beauty is a brand developed and made in Korea with the promise of using the best of natural ingredients supported with the latest science & technology. First Intense Treatment Essence is available at all Watsons nationwide with selling price of RM119.90.